MANAJEMEN PEMASARAN SEKOLAH MELALUI TEKNOLOGI INFORMASI DAN KOMUNIKASI

YENI TRI NUR RAHMAWATI

Abstract

The era of globalization has demanded major change in all sectors, including the education sector. Competition is getting tighter everywhere. This becomes a challenge for school managers. Schools that ignore people's tastes will lose learners. Schools need to use marketing principles to capture the parents of learners in order to send their sons and daughters to the institution. The Implementation of marketing can be done by using information and communication technology to facilitate and accelerate the dissemination of information to the target market; society and learners.

The results showed that 1) MTs At Taqwa Bondowoso did marketing activities, namely analysis, planning, organizing, and controlling. The analysis and planning has done by using Strategic Marketing Planning by direct communication and indirect communication, it is applied after doing SWOT analysis, and emphasis on differentiation and service satisfaction. 2) The implementation of MTs At Taqwa Bondowoso marketing through information and communication technology by applying marketing mix; product, price, place, and promotion. The marketing communications practiced by schools such as the SMCR model (Source, Message, Channel, and Receiver) Berlo explained the important parts of communication (type, content, receiver, recipient of the message). The criteria of given information and stakeholders are participatory, communicative and educative. While the media used for school marketing are advertising (brochures, banners) and the internet (websites, WA, instagram, facebook, radio, television, and newspaper)